The “money grab” suggests images of naked greed and unscrupulous characters. It sounds like bad business. It’s ruthless. Whether explicitly or implicitly, the money grab refers to making a quick buck. Regardless of legality, the money grab takes advantage of opportunities. Consequences be damned. The problem is that it is the dumbest way to create wealth! The “money hold” builds more wealth. And, does it more efficiently!
The stereotypical image for the money grab is someone reaching their hand in a bag and clutching dollars. The palm is faced down. Grab what you can and get out as quickly as possible. From a business development perspective the money grab risks one chance to make a quick buck. Relationships are ignored and long-term value is non-existent. For an enterprise relying on sustained growth and continued performance, the money grab sacrifices longevity. When organizations rely on unscrupulously aggressive sales tactics they have fallen prey to the money grab. Exploding offers, assorted incremental fees, elaborate financing options are sure signs of money grabbing tactics. In the money grab, value is not created, it is only extracted. Consequently, sellers cannot cultivate an environment for return business; in the event that they ever intended to return.
The money hold suggests images where the palm is faced up and money can be stacked much higher than an individual can grasp only with their fingers. The money hold is communal and intentional, requiring more deliberate effort to stack. Regarding business development results, the communal effort suggests a goal of mutual benefit to maximize created and recognized value. The money hold involves strategy, then execution. Services are often added to products leading to mutual benefit for buyers and sellers, and in turn resulting in greater opportunity for repeat business. The money hold implies longevity, transparency, and trust. These three characteristics are attractive when buyers agree to return for additional purchases. Consequently, the money hold leads to enduring value.
In generating earnings, patience is too often overlooked. Enterprises become fixated on opportunities for explosive results allegedly enjoyed by others. These enterprises miss the purpose, effort and intentionality required to build value. The money hold demands tactically progressing toward a significant and measurable goal. The rewards are sweeter because the effort was greater. The rewards are larger because the time, energy and capital investment matured before it was fully realized. Ultimately, the money hold yields greater returns. Hold it, with the expectation to earn more. Stack it high, exchange value, and realize more significant results!
By Glenn W Hunter
Managing Director of Mo Patton Sports, LLC
Principal of Hunter & Beyond