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Author Archives: Hunter & Beyond, LLC
Storytelling Produces More Than A Happy Ending
Once upon a time, I win! That is the whole story. This short story completely summarizes the emotion, tension and finality of an epic adventure. From a business perspective, a great story incorporates a foundation for intelligent planning, strategic processes … Continue reading
Find The YES In The Room
Ultimately, finding the “Yes” in the room focuses on establishing common ground. The sooner that the seller can identify the most valued benefits for the buyer, the quicker the buyer can establish closing. Time is a crucial factor in any transaction. The quickest, best offer does not necessarily win the deal. Yet, locating the “Yes” from both sides of the transaction communicates knowledge and value so that the transaction can conclude. Continue reading
The True You Comes Through
Realize even in connecting with organizations where models and quantitative analysis drive decisions, people who are led by their emotions and biases are building these models. The human condition is inescapable in commerce. Consequently, the individual contacts and their personalities never stray too far. Continue reading
Did You Catch That? Sales via Ears, Eyes, Heart
Ultimately, securing the better of any deal relies on acquiring better information. Words, body language, eye contact, even perspiration all provide clues to the transaction’s true value. Continue reading
Selling Services – What Do Customers Get Again?
Sales professionals for services have to offer efficiency, good feelings, and so much more! Yet, referrals and relationships create incredible, repeatable results! Continue reading
Growth Now! Then Connect!
This is a big deal! You have completed the preparation. You have gone through the checklist. You have adrenaline rushing through your body. You realize that you are about to jump out of the plane. After every bit of planning … Continue reading
What’s At The Top?
Why did you want to climb Mount Everest?”, a local commentator asked legendary climber George Mallory decades ago. Mallory allegedly answered, “Because it’s there.” While the interview produced a memorable quote, actually climbing the world’s largest mountain is undeniably more … Continue reading
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Grow Big or Grow Home
In business growth is inevitable, but not universal. Hungry new competitors and alternatives consistently chomp at the heels of market leaders. Winning Starts with leadershiip. Grow big or go home! Continue reading
Business Planning, Then Pivot
A good plan is a good start. However, it does not put points on th board. In the case where the enterprise start to score, there is not enough, fast enough! Continue reading
Posted in Business Development, Client Relationships, Creating Culture
Tagged Business, Clients, Customer, Entrepreneur, Entrepreneurship, Growth, Marketing, Pivot, Planning, Revenue, Success
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Retail Stories Drive Dollars & Senses
Retail decisions remain emotional despite the fact that more information is available for purchasing decisions. Buy with emotion, justify with logic. Continue reading
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