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Category Archives: Client Relationships
Retail Stories Drive Dollars & Senses
Retail decisions remain emotional despite the fact that more information is available for purchasing decisions. Buy with emotion, justify with logic. Continue reading
Growth And The New Factor
A long time small business owner once again closes her office door at exactly 8:30 AM. She accesses today’s prospects call list. She recites her daily mantra, “These bills ain’t gonna pay themselves.” Then she starts pushing buttons on her … Continue reading
Networking Growth In A New Virtual World
With a nod to Mark Twain, “The reports of my death are greatly exaggerated.” Likewise, the laws of interpersonal networking have not been repealed! Evidently, the fundamentals to interact with other human beings remain intact. Yes, social norms evolve and … Continue reading
Maximum Reach, Coordinated Content
Max Reach sounds like an action hero! Actually, from a thought leadership and content creation perspective, maximizing an influencer’s reach should perform exactly like an action hero! Influencers should be strong, clever, and trustworthy. To share a secret: “Content does … Continue reading
Power Partners, Profiles And People
Super-successful business professionals continuously brag about their networks. “It’s not what you know, it’s who you know” is an oldie but goodie among business people. However, in the trenches of commerce, it is actually less who you know, but who knows you! Regardless … Continue reading
My Story Speaks For Me
Branding and Client Relationships intersect to maximize new opportunities when the seller connects with the buyer at a personal level. Continue reading
No Coffee Networking
Networking in the New Normal no longer requires a cup of coffee. Some old school, 20th Century business professionals may still drink coffee during Zoom meetings. Even if they prominently display their favorite coffee mug which has guaranteed icebreaking small … Continue reading
Posted in Business Development, Client Relationships, Creating Culture
Tagged Communication, Connection, Culture, Growth, Marketing, Networking, New Clients, New Normal, Relationships, Sales, Trust
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Distant Business Engagement
Distant Business Engagement explains how engagement drives relationships regardless of location, which drives results! Continue reading
Who Has Seen My Rug?
The question screams of some poor guy looking for his toupee. However, a wealthy man, physically identical to the first guy, making the exact same statement, may have a completely different meaning. Now that money has entered the picture, “Who … Continue reading
Profits In Panels
Who has close, revenue-generating, business contacts that they have only seen from the waist up? A generation ago, relationships developed over the phone; not just business contacts or referral partners, but genuine relationships. The magic is the human connection! … Continue reading
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