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Tag Archives: Client Relationships
How Your Story Becomes Your Brand
A promising young business launches, ready to revolutionize its space! Rushing to get to market, it experienced an epic fail at firmly establishing its branding. Recognizing the priority of generating awareness, finding customers, establishing new operations, and paying bills, the … Continue reading
Progressive Selling is Storytelling
Sales professionals love commissions! Moreso, they love long-term deals that continue to deliver commissions. If business-to-business sales reflected the movie business, sales professionals would only want to produce sequels. Consequently, success requires storytelling talent that have prospects anticipating the next … Continue reading
3 Reasons My Business Needs a Super-Villain
Business heroes have become larger than life. Entrepreneurs are either bragging about their latest victory, or someone else is doing it for them. Storytelling has become increasingly important for business success. Branding over-sized personalities is equally impactful as marketing their … Continue reading
Marketing for Breakfast
Breakfast is the most important meal of the day. The morning meal launches the daily process with nourishment and energy. Moms everywhere preach this to their kids. The busiest professional in his heart, knows it is true. More importantly, breakfast … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Client Relationships, Growth, Marketing, New Clients, Results, Sales, Success
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The Power Of Story
The classic story of the business teetering on closing its doors until it is miraculously saved by a last minute sale is heartwarming but misleading. The eleventh hour invoice did not save it. The momentum created by the sale made … Continue reading
Truth In Selling: It’s Much More Fun
In the movie, “Hook”, Dustin Hoffman, playing Captain Hook, deliciously delivers a line to young Jack who accused the Captain of being a liar. Hook’s classic response: “Lie? But why, when the truth is so much more fun?”. Obviously, Captain … Continue reading
Posted in Business Development, Creating Culture
Tagged Business Development, Client Relationships, Growth, Marketing, New Clients, Results, Sales, Storytelling, Success
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Who Hears the Customer?
Who likes Girls Scout Cookies? The courageous young lady knocks on the door and asks, “Would you like to buy some Girl Scout Cookies?”. Of course, I say, “yes”. She responds, “Which ones would you like?”. Successful sales professionals hear … Continue reading
