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Tag Archives: Client Relationships
Networking Growth In A New Virtual World
With a nod to Mark Twain, “The reports of my death are greatly exaggerated.” Likewise, the laws of interpersonal networking have not been repealed! Evidently, the fundamentals to interact with other human beings remain intact. Yes, social norms evolve and … Continue reading
Maximum Reach, Coordinated Content
Max Reach sounds like an action hero! Actually, from a thought leadership and content creation perspective, maximizing an influencer’s reach should perform exactly like an action hero! Influencers should be strong, clever, and trustworthy. To share a secret: “Content does … Continue reading
My Story Speaks For Me
Branding and Client Relationships intersect to maximize new opportunities when the seller connects with the buyer at a personal level. Continue reading
My Brand New Old Friend
Old friends are simultaneously common and unique. A buddy from the playground, relationships based on college mischief, young mothers crying together at the kindergarten bus on the first day of school all become old friends! Longevity ultimately strengthens these personal … Continue reading
Non Verbal Networking
Confidence communicates competence. Forget about weak handshakes, a weak personality kills business possibilities before an individual approaches! Just like wild animals smelling fear in its prey, polished business professionals recognize weakness from a distance. However, power and prominence communicate extremely … Continue reading
Branding: Many Relationships, One Character
Like big corporations, solopreneurs and small businesses can generate disproportionate value by leveraging their brand. Brands represent businesses in busy, noisy, crowded marketplaces.Successful brands introduce a company’s personality and reputation even in the entity’s absence. Aggressive and clever entrepreneurs benefit … Continue reading
Personal Branding – Know Who You Are!
“I need to see Mr. Big! He is NOT expecting me!”, the loud visitor announced to an appalled administrative assistant. A well-polished gentleman had just exited a downtown high-rise’s elevator and glided toward the reception area. His untucked fitted shirt … Continue reading
Selling Experience, Buying Creativity
“Relationships drive business!”, according to the crusty sales veteran! The young sales leader rolls her eyes. The old fundamentals are true to the point that buyers acquire goods and services form sources that they like and trust. Nevertheless, in an … Continue reading
Targeting High Performance Biz Results
Sitting in a swanky hotel lobby, a marketing consultant waits for a sales professional to arrive for their meeting. The two professionals are actually old friends who have been looking forward to reconnecting. They typically start by arguing whether the … Continue reading
The Grind Goes On And On
Business professionals love winning the big deal! It reinforces their individual branding as superior performers. Such exploits fuel the storytelling that drives their growing reputations and results in even more successful business. Revenue growth confirms individual progress toward a future … Continue reading
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