Tag Archives: Customer

Business Planning, Then Pivot

A good plan is a good start. However, it does not put points on th board. In the case where the enterprise start to score, there is not enough, fast enough! Continue reading

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Retail Stories Drive Dollars & Senses

Retail decisions remain emotional despite the fact that more information is available for purchasing decisions. Buy with emotion, justify with logic. Continue reading

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Growth And The New Factor

A long time small business owner once again closes her office door at exactly 8:30 AM. She accesses today’s prospects call list. She recites her daily mantra, “These bills ain’t gonna pay themselves.” Then she starts pushing buttons on her … Continue reading

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My Story Speaks For Me

Branding and Client Relationships intersect to maximize new opportunities when the seller connects with the buyer at a personal level. Continue reading

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Slaughterhouse Marketing

A slaughterhouse derives value from every piece of meat captured in its facility. Effective business leaders need to follow that model! Continue reading

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