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Tag Archives: Leadership
Selective Selling Is Storytelling
Imagine a sales professional is granted one customer for the entire year. Who does she select? Is it the market leader? The prospect with the biggest budget? The deal where she has invested the most time and energy? No. No. … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Growth, Leadership, Marketing, Networking, New Clients, Results, Sales, Storytelling, Success
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Progressive Selling is Storytelling
Sales professionals love commissions! Moreso, they love long-term deals that continue to deliver commissions. If business-to-business sales reflected the movie business, sales professionals would only want to produce sequels. Consequently, success requires storytelling talent that have prospects anticipating the next … Continue reading
The Juggling Entrepreneur
Before arguing which business discipline is most essential to an entrepreneur, recognize that talent conquers many challenges in developing and growing any business. Among the many talents that an entrepreneur needs in their arsenal, juggling is the most essential! As … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Entrepreneurship, Growth, Leadership, Marketing, Results, Sales, Storytelling
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Mastermind Groups, Networking and Niches
Why is the smartest person in the world not the richest person in the world? If all knowledge and insight resided in one individual, then that solopreneur would manage all of our affairs. Fortunately, groups have demonstrated that knowledge and … Continue reading
Watch Your Metrics
The commercial with the fast-talking sales guy and lots of shiny objects screams, “We lose money on every sale! We make it up in volume!” Some folks justify the craziness by suggesting that they are aggressively selling loss leaders. The … Continue reading
Posted in Business Development, Creating Culture
Tagged Business, Business Development, Entrepreneurship, Leadership, Marketing, Niche, Results, Sales, Success
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Everything We Own Is In The Box
A dear friend recently moved from Nashville to San Diego. Opportunities were imminent. The adventure launched when his wife negotiated a transfer to Southern California. Their fortunes were about to improve dramatically. This personal development resembled a business deal, where … Continue reading
Posted in Business Coaching, Business Development
Tagged Business, Coaching, Entrepreneurship, Growth, Leadership, Marketing, Personal Development, Results, Sales, Success
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Why Story Kicks Social Media Butt!
Too many business professionals fixate on social media and its everchanging forms and channels for business growth. However, the successfully savvy marketer emphasizes stories more than ever! Of course, the ability to communicate with your audience with text, audio and … Continue reading
