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Tag Archives: Results
Your Brand Said What?
During an overly animated marketing presentation with a sweat-dripping speaker, an interesting branding question surfaced: “When does your brand take a break?” The presenter stopped dead in his tracks. Took a deep breath and screamed, “NEVER”, before returning to attack … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Niche, Results, Sales, Storytelling
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Success Abhors a Vacuum
“Success leaves clues.” is a popular statement attributed to Tony Robbins, a legendary motivator, trainer and success guru. The point encourages his audience to be intentional in identifying goals and to pursue them relentlessly. From a business growth perspective, the … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Growth, Marketing, Networking, Niche, Results, Sales, Storytelling, Success
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How Your Story Becomes Your Brand
A promising young business launches, ready to revolutionize its space! Rushing to get to market, it experienced an epic fail at firmly establishing its branding. Recognizing the priority of generating awareness, finding customers, establishing new operations, and paying bills, the … Continue reading
You Had One Job! – Niche Development
A newborn baby enters the world, gets smacked on the bottom because it needs to start breathing immediately. New business ventures launch in an identical fashion. The newly birthed enterprise immediately demands revenue which only results from aggressive sales activity. … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business Development, Entrepreneurship, Growth, Marketing, New Clients, Niche, Results, Sales, Storytelling
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Three Storytelling Tips to Get Others to Sell You
Great sales professionals know referrals are a powerful way to generate enormous sales results. Other successful sales professionals quickly point to the importance of storytelling. Recognizing that both approaches feature interpersonal relationships, exchanged value, and direct communication, their proven results … Continue reading
Posted in Business Coaching, Business Development, Client Relationships
Tagged Branding, Business, Marketing, Networking, New Clients, Promotion, Results, Sales, Storytelling
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Your Bag Is So Seven Hours Ago
Who loves a great deal? Getting in early on a great promotion is unquestionably the best way to get the best deals. Shoppers are thrilled by the emotional rush of securing a unique or valuable product, service, or experience. The … Continue reading
Posted in Business Coaching, Business Development
Tagged Branding, Business, Business Development, Marketing, New Clients, Niche, Promotion, Results, Sales, Storytelling, Success
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Marketing is Strategic, Selling is Tactical
When business leaders’ conversations turn to marketing, hands begin to wave, voices start to rise, glances reflect skyward as speakers desperately seek to communicate clarity and grasp understanding. Quantitative professionals will introduce algorithms and statistics trying to calculate causal relations … Continue reading
Selective Selling Is Storytelling
Imagine a sales professional is granted one customer for the entire year. Who does she select? Is it the market leader? The prospect with the biggest budget? The deal where she has invested the most time and energy? No. No. … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Growth, Leadership, Marketing, Networking, New Clients, Results, Sales, Storytelling, Success
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Progressive Selling is Storytelling
Sales professionals love commissions! Moreso, they love long-term deals that continue to deliver commissions. If business-to-business sales reflected the movie business, sales professionals would only want to produce sequels. Consequently, success requires storytelling talent that have prospects anticipating the next … Continue reading
Effective Selling is Storytelling
Once upon a time a great ad in the Sunday newspaper and a superior location on Main Street was the secret to a successful business. Welcome to the future! Now, successful sales growth requires connecting with your audience, identifying key … Continue reading
