Tag Archives: Revenue

Bigger Profits By Storytelling

But before the story works its magic, the sales professional must connect with prospects, target markets, referral partners, and buyers so that all characters emotionally experience the same happily ever after that the sales professional projects. Continue reading

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Storytelling: Cash for Characters

Realization must be factored into the negotiated and ego-based calculus because the business professional that uses time efficiently, while generating greater values more effectively, ultimately secures more cash to enjoy personally and organizationally. To maximize such opportunities, create stories and scenarios that progress toward “yes”, fastest. Clearly, time is money! Continue reading

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The True You Comes Through

Realize even in connecting with organizations where models and quantitative analysis drive decisions, people who are led by their emotions and biases are building these models. The human condition is inescapable in commerce. Consequently, the individual contacts and their personalities never stray too far. Continue reading

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Business Planning, Then Pivot

A good plan is a good start. However, it does not put points on th board. In the case where the enterprise start to score, there is not enough, fast enough! Continue reading

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Slaughterhouse Marketing

A slaughterhouse derives value from every piece of meat captured in its facility. Effective business leaders need to follow that model! Continue reading

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