Monthly Archives: January 2016

No! Your Audience

What is the most important attribute in business? The customers? Investors? The employees? The products or services? No! Your Audience!! Or, is it “Know Your Audience!”? Actually, it is both!!! All these previously mentioned stakeholders have different needs and demands. … Continue reading

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I Want to Win With a Story

Who does not like a happy ending? When encountering a business interaction a common set of experiences is often the bond that holds the parties together. Relationships result from connecting through mutually understood perspectives and common feelings. Shared great stories, … Continue reading

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