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Tag Archives: Success
Selling Experience, Buying Creativity
“Relationships drive business!”, according to the crusty sales veteran! The young sales leader rolls her eyes. The old fundamentals are true to the point that buyers acquire goods and services form sources that they like and trust. Nevertheless, in an … Continue reading
Grinding Again, or Still?
Back to the Grind delivers out-of-the-box inspiration and great coffee in Riverside, CA. Creative people visit because the atmosphere facilitates great storytelling. Likewise, the bistro projects a brand that encourages eclectic coffee drinkers to congregate and nurture new ideas. With … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Entrepreneurship, Grind, Growth, Marketing, Niche, Results, Storytelling, Success
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This Network Is Hard Work
Everyone notices the great schmoozers in the middle of a crowd roaring with laughter. Bystanders are quick to praise their networking skills. Their storytelling holds audiences hostage. They always have the right punch line at the right time. They are … Continue reading
Grabbing Money or Building Value
Barnum’s American Museum entertained millions of young and old customers across America throughout the mid 1800’s with brand new attractions and freakish animals. P.T. Barnum, the outlandish owner, placed signs on specific doors that said, “This Way to the Egress”. … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Results, Sales, Storytelling, Success, Value (economics)
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Success Abhors a Vacuum
“Success leaves clues.” is a popular statement attributed to Tony Robbins, a legendary motivator, trainer and success guru. The point encourages his audience to be intentional in identifying goals and to pursue them relentlessly. From a business growth perspective, the … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Growth, Marketing, Networking, Niche, Results, Sales, Storytelling, Success
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Your Bag Is So Seven Hours Ago
Who loves a great deal? Getting in early on a great promotion is unquestionably the best way to get the best deals. Shoppers are thrilled by the emotional rush of securing a unique or valuable product, service, or experience. The … Continue reading
Posted in Business Coaching, Business Development
Tagged Branding, Business, Business Development, Marketing, New Clients, Niche, Promotion, Results, Sales, Storytelling, Success
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Selective Selling Is Storytelling
Imagine a sales professional is granted one customer for the entire year. Who does she select? Is it the market leader? The prospect with the biggest budget? The deal where she has invested the most time and energy? No. No. … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Growth, Leadership, Marketing, Networking, New Clients, Results, Sales, Storytelling, Success
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