Tag Archives: Branding

How Your Story Becomes Your Brand

A promising young business launches, ready to revolutionize its space! Rushing to get to market, it experienced an epic fail at firmly establishing its branding. Recognizing the priority of generating awareness, finding customers, establishing new operations, and paying bills, the … Continue reading

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You Had One Job! – Niche Development

A newborn baby enters the world, gets smacked on the bottom because it needs to start breathing immediately. New business ventures launch in an identical fashion. The newly birthed enterprise immediately demands revenue which only results from aggressive sales activity. … Continue reading

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Three Storytelling Tips to Get Others to Sell You

Great sales professionals know referrals are a powerful way to generate enormous sales results. Other successful sales professionals quickly point to the importance of storytelling. Recognizing that both approaches feature interpersonal relationships, exchanged value, and direct communication, their proven results … Continue reading

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Your Bag Is So Seven Hours Ago

Who loves a great deal? Getting in early on a great promotion is unquestionably the best way to get the best deals. Shoppers are thrilled by the emotional rush of securing a unique or valuable product, service, or experience. The … Continue reading

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Marketing is Strategic, Selling is Tactical

When business leaders’ conversations turn to marketing, hands begin to wave, voices start to rise, glances reflect skyward as speakers desperately seek to communicate clarity and grasp understanding. Quantitative professionals will introduce algorithms and statistics trying to calculate causal relations … Continue reading

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Everybody Wants To Close But No One Wants to Prospect

Sales professionals love winning new clients, accolades, and rewards! Unfortunately, the adoration only appears after lots of faith, toil, and sacrifice. Legendary blues singer, Albert King, captured the sentiment when he sang, “Everybody Wants to Go to Heaven, But Nobody … Continue reading

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Selective Selling Is Storytelling

Imagine a sales professional is granted one customer for the entire year. Who does she select? Is it the market leader? The prospect with the biggest budget? The deal where she has invested the most time and energy? No. No. … Continue reading

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