Category Archives: Client Relationships

Second Mover Advantage

The first rat gets the trap. The second rat gets the cheese. While entrepreneurs love touting their success when deploying first mover advantages, they typically overlook the established foundation that permitted early success. Before establishing a business relationship, responsible parties … Continue reading

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Plant A Strong Brand

One planted acorn grows into an enormous oak tree, in the same way a clever campaign can grow into a business empire! Just think, Netflix started out as a lazy alternative to standing in line at Blockbuster. No late fees … Continue reading

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Sales Make The Mundane Magical

The magic behind business success is hard work and excitement. Listen to great business professionals long enough and you will hear grand visions, boundless enthusiasm, and mesmerizing storytelling. Storytelling is the hallmark of business success whether the information is presented … Continue reading

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Profit or Non-Profit – Just Satisfy The Customer

Too many entrepreneurs with a social conscience truly believe that they want to launch a non-profit organization to enhance their business. Aligning with a nonprofit organization potentially enhances the business’ branding because of the good feelings attached to their perceived … Continue reading

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Self-Promotion or Referral Promotion

Businesses want attention. They want to be easy to find. Elaborate branding strategies generate marketplace awareness. Logos on skyscrapers, searchlights reflecting off clouds, key words to increase SEO, promotions featuring A-List celebrities are recognizable tactics that attract customers. When promotional … Continue reading

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Targeting High Performance Biz Results

Sitting in a swanky hotel lobby, a marketing consultant waits for a sales professional to arrive for their meeting. The two professionals are actually old friends who have been looking forward to reconnecting. They typically start by arguing whether the … Continue reading

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Storytelling to Sales

“Stop! Don’t Skip this Ad!” is the stereotypical pitch promoting online sales. The personality then flexes their storytelling muscles explaining how they skyrocketed from humble beginnings. Often, sales trainers teach, “People buy with emotion and justify with logic.” In both … Continue reading

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