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Tag Archives: Storytelling
The Grind Goes On And On
Business professionals love winning the big deal! It reinforces their individual branding as superior performers. Such exploits fuel the storytelling that drives their growing reputations and results in even more successful business. Revenue growth confirms individual progress toward a future … Continue reading
Followers, Customers, Value – What’s First?
In a world with hundreds of channels and thousands of websites, how does anyone ever decide on any single entertainment option? Marketers endure the same dilemma in establishing communication with their marketplace. Marketing campaigns have innumerable options to connect with … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business Development, Growth, Marketing, Networking, New Clients, Results, Sales, Storytelling
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What Brand Stands Alone?
Why do jingles stay in customers’ heads for years? How do families ignore price or quality because of branding? So many questions, so many dollars relying on these answers. Brand loyalty can easily morph into cultural tradition. In some parts … Continue reading
Posted in Business Coaching, Business Development
Tagged Branding, Business, Entrepreneurship, Growth, Marketing, Networking, New Clients, Niche, Results, Sales, Storytelling
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This Network Is Hard Work
Everyone notices the great schmoozers in the middle of a crowd roaring with laughter. Bystanders are quick to praise their networking skills. Their storytelling holds audiences hostage. They always have the right punch line at the right time. They are … Continue reading
Grabbing Money or Building Value
Barnum’s American Museum entertained millions of young and old customers across America throughout the mid 1800’s with brand new attractions and freakish animals. P.T. Barnum, the outlandish owner, placed signs on specific doors that said, “This Way to the Egress”. … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Results, Sales, Storytelling, Success, Value (economics)
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Your Brand Said What?
During an overly animated marketing presentation with a sweat-dripping speaker, an interesting branding question surfaced: “When does your brand take a break?” The presenter stopped dead in his tracks. Took a deep breath and screamed, “NEVER”, before returning to attack … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Niche, Results, Sales, Storytelling
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Success Abhors a Vacuum
“Success leaves clues.” is a popular statement attributed to Tony Robbins, a legendary motivator, trainer and success guru. The point encourages his audience to be intentional in identifying goals and to pursue them relentlessly. From a business growth perspective, the … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Growth, Marketing, Networking, Niche, Results, Sales, Storytelling, Success
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