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Tag Archives: Storytelling
This Network Is Hard Work
Everyone notices the great schmoozers in the middle of a crowd roaring with laughter. Bystanders are quick to praise their networking skills. Their storytelling holds audiences hostage. They always have the right punch line at the right time. They are … Continue reading
Grabbing Money or Building Value
Barnum’s American Museum entertained millions of young and old customers across America throughout the mid 1800’s with brand new attractions and freakish animals. P.T. Barnum, the outlandish owner, placed signs on specific doors that said, “This Way to the Egress”. … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Results, Sales, Storytelling, Success, Value (economics)
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Your Brand Said What?
During an overly animated marketing presentation with a sweat-dripping speaker, an interesting branding question surfaced: “When does your brand take a break?” The presenter stopped dead in his tracks. Took a deep breath and screamed, “NEVER”, before returning to attack … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Niche, Results, Sales, Storytelling
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Success Abhors a Vacuum
“Success leaves clues.” is a popular statement attributed to Tony Robbins, a legendary motivator, trainer and success guru. The point encourages his audience to be intentional in identifying goals and to pursue them relentlessly. From a business growth perspective, the … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business, Business Development, Growth, Marketing, Networking, Niche, Results, Sales, Storytelling, Success
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How Your Story Becomes Your Brand
A promising young business launches, ready to revolutionize its space! Rushing to get to market, it experienced an epic fail at firmly establishing its branding. Recognizing the priority of generating awareness, finding customers, establishing new operations, and paying bills, the … Continue reading
You Had One Job! – Niche Development
A newborn baby enters the world, gets smacked on the bottom because it needs to start breathing immediately. New business ventures launch in an identical fashion. The newly birthed enterprise immediately demands revenue which only results from aggressive sales activity. … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business Development, Entrepreneurship, Growth, Marketing, New Clients, Niche, Results, Sales, Storytelling
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Three Storytelling Tips to Get Others to Sell You
Great sales professionals know referrals are a powerful way to generate enormous sales results. Other successful sales professionals quickly point to the importance of storytelling. Recognizing that both approaches feature interpersonal relationships, exchanged value, and direct communication, their proven results … Continue reading
Posted in Business Coaching, Business Development, Client Relationships
Tagged Branding, Business, Marketing, Networking, New Clients, Promotion, Results, Sales, Storytelling
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