Tag Archives: Storytelling

Three Storytelling Tips to Get Others to Sell You

Posted on May 3, 2018 by

Great sales professionals know referrals are a powerful way to generate enormous sales results. Other successful sales professionals quickly point to the importance of storytelling. Recognizing that both approaches feature interpersonal relationships, exchanged value, and direct communication, their proven results … Continue reading →

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Your Bag Is So Seven Hours Ago

Posted on April 17, 2018 by

Who loves a great deal? Getting in early on a great promotion is unquestionably the best way to get the best deals. Shoppers are thrilled by the emotional rush of securing a unique or valuable product, service, or experience. The … Continue reading →

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Marketing is Strategic, Selling is Tactical

Posted on March 9, 2018 by

When business leaders’ conversations turn to marketing, hands begin to wave, voices start to rise, glances reflect skyward as speakers desperately seek to communicate clarity and grasp understanding. Quantitative professionals will introduce algorithms and statistics trying to calculate causal relations … Continue reading →

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Everybody Wants To Close But No One Wants to Prospect

Posted on February 22, 2018 by

Sales professionals love winning new clients, accolades, and rewards! Unfortunately, the adoration only appears after lots of faith, toil, and sacrifice. Legendary blues singer, Albert King, captured the sentiment when he sang, “Everybody Wants to Go to Heaven, But Nobody … Continue reading →

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Selective Selling Is Storytelling

Posted on January 16, 2018 by

Imagine a sales professional is granted one customer for the entire year. Who does she select? Is it the market leader? The prospect with the biggest budget? The deal where she has invested the most time and energy? No. No. … Continue reading →

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Progressive Selling is Storytelling

Posted on December 11, 2017 by

Sales professionals love commissions! Moreso, they love long-term deals that continue to deliver commissions. If business-to-business sales reflected the movie business, sales professionals would only want to produce sequels. Consequently, success requires storytelling talent that have prospects anticipating the next … Continue reading →

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Effective Selling is Storytelling

Posted on December 4, 2017 by

Once upon a time a great ad in the Sunday newspaper and a superior location on Main Street was the secret to a successful business. Welcome to the future! Now, successful sales growth requires connecting with your audience, identifying key … Continue reading →

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