Monthly Archives: January 2017

Make the Call

Every ring, buzz, chirp or ringtone sounds like opportunity for business development types. Successful business development starts with communication. Connectivity between seller and buyer starts the communication process. But, with so little time and such large targets, how does a … Continue reading

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So, How Do You Know Her?

In a world of branding, e-commerce, and multi-national corporations, business still comes down to people doing business with people. Trust is essential; so are results. When connections work properly reputations are expanded, wealth is created, fortunes are built. But, results … Continue reading

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Differentiation

Once upon a time when mass media ruled the world, big brands dictated what to believe. Business growth emerged when market leaders innovated and smaller laggards were allowed to scrape for crumbs. Then, something different happened. Smaller businesses rejected cues … Continue reading

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My Brand, My Child

Businesses launch and immediately reveal an identity. The identity may not be intentional, but it still exists. This development works the same as a child. Through the conception and birthing process, a child embraces its parents’ traits and influence. It … Continue reading

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