Category Archives: Creating Culture

Power Partners, Profiles And People

Super-successful business professionals continuously brag about their networks. “It’s not what you know, it’s who you know” is an oldie but goodie among business people. However, in the trenches of commerce, it is actually less who you know, but who knows you! Regardless … Continue reading

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My Story Speaks For Me

Branding and Client Relationships intersect to maximize new opportunities when the seller connects with the buyer at a personal level. Continue reading

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No Coffee Networking

Networking in the New Normal no longer requires a cup of coffee. Some old school, 20th Century business professionals may still drink coffee during Zoom meetings. Even if they prominently display their favorite coffee mug which has guaranteed icebreaking small … Continue reading

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Slaughterhouse Marketing

A slaughterhouse derives value from every piece of meat captured in its facility. Effective business leaders need to follow that model! Continue reading

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Who Has Seen My Rug?

The question screams of some poor guy looking for his toupee. However, a wealthy man, physically identical to the first guy, making the exact same statement, may have a completely different meaning. Now that money has entered the picture, “Who … Continue reading

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Non Verbal Networking

Confidence communicates competence. Forget about weak handshakes, a weak personality kills business possibilities before an individual approaches! Just like wild animals smelling fear in its prey, polished business professionals recognize weakness from a distance. However, power and prominence communicate extremely … Continue reading

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Branding: Many Relationships, One Character

Like big corporations, solopreneurs and small businesses can generate disproportionate value by leveraging their brand. Brands represent businesses in busy, noisy, crowded marketplaces.Successful brands introduce a company’s personality and reputation even in the entity’s absence. Aggressive and clever entrepreneurs benefit … Continue reading

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Eccentricity of Entrepreneurship

Entrepreneurs are eccentric ranks slightly below elephants are large among obvious observations. The opportunities that they pursue, as well as the businesses that they run, singularly point toward an unconventional world of risk, reward, value, and victory! Essentially, they see … Continue reading

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Selling Experience, Buying Creativity

“Relationships drive business!”, according to the crusty sales veteran! The young sales leader rolls her eyes. The old fundamentals are true to the point that buyers acquire goods and services form sources that they like and trust. Nevertheless, in an … Continue reading

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Grinding Again, or Still?

Back to the Grind delivers out-of-the-box inspiration and great coffee in Riverside, CA. Creative people visit because the atmosphere facilitates great storytelling. Likewise, the bistro projects a brand that encourages eclectic coffee drinkers to congregate and nurture new ideas. With … Continue reading

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