Category Archives: Creating Culture

Non Verbal Networking

Confidence communicates competence. Forget about weak handshakes, a weak personality kills business possibilities before an individual approaches! Just like wild animals smelling fear in its prey, polished business professionals recognize weakness from a distance. However, power and prominence communicate extremely … Continue reading

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Branding: Many Relationships, One Character

Like big corporations, solopreneurs and small businesses can generate disproportionate value by leveraging their brand. Brands represent businesses in busy, noisy, crowded marketplaces.Successful brands introduce a company’s personality and reputation even in the entity’s absence. Aggressive and clever entrepreneurs benefit … Continue reading

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Eccentricity of Entrepreneurship

Entrepreneurs are eccentric ranks slightly below elephants are large among obvious observations. The opportunities that they pursue, as well as the businesses that they run, singularly point toward an unconventional world of risk, reward, value, and victory! Essentially, they see … Continue reading

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Selling Experience, Buying Creativity

“Relationships drive business!”, according to the crusty sales veteran! The young sales leader rolls her eyes. The old fundamentals are true to the point that buyers acquire goods and services form sources that they like and trust. Nevertheless, in an … Continue reading

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Grinding Again, or Still?

Back to the Grind delivers out-of-the-box inspiration and great coffee in Riverside, CA. Creative people visit because the atmosphere facilitates great storytelling. Likewise, the bistro projects a brand that encourages eclectic coffee drinkers to congregate and nurture new ideas. With … Continue reading

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Self-Promotion or Referral Promotion

Businesses want attention. They want to be easy to find. Elaborate branding strategies generate marketplace awareness. Logos on skyscrapers, searchlights reflecting off clouds, key words to increase SEO, promotions featuring A-List celebrities are recognizable tactics that attract customers. When promotional … Continue reading

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Grabbing Money or Building Value

Barnum’s American Museum entertained millions of young and old customers across America throughout the mid 1800’s with brand new attractions and freakish animals. P.T. Barnum, the outlandish owner, placed signs on specific doors that said, “This Way to the Egress”. … Continue reading

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