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Tag Archives: Results
Profit or Non-Profit – Just Satisfy The Customer
Too many entrepreneurs with a social conscience truly believe that they want to launch a non-profit organization to enhance their business. Aligning with a nonprofit organization potentially enhances the business’ branding because of the good feelings attached to their perceived … Continue reading
Targeting High Performance Biz Results
Sitting in a swanky hotel lobby, a marketing consultant waits for a sales professional to arrive for their meeting. The two professionals are actually old friends who have been looking forward to reconnecting. They typically start by arguing whether the … Continue reading
The Grind Goes On And On
Business professionals love winning the big deal! It reinforces their individual branding as superior performers. Such exploits fuel the storytelling that drives their growing reputations and results in even more successful business. Revenue growth confirms individual progress toward a future … Continue reading
Followers, Customers, Value – What’s First?
In a world with hundreds of channels and thousands of websites, how does anyone ever decide on any single entertainment option? Marketers endure the same dilemma in establishing communication with their marketplace. Marketing campaigns have innumerable options to connect with … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business Development, Growth, Marketing, Networking, New Clients, Results, Sales, Storytelling
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What Brand Stands Alone?
Why do jingles stay in customers’ heads for years? How do families ignore price or quality because of branding? So many questions, so many dollars relying on these answers. Brand loyalty can easily morph into cultural tradition. In some parts … Continue reading
Posted in Business Coaching, Business Development
Tagged Branding, Business, Entrepreneurship, Growth, Marketing, Networking, New Clients, Niche, Results, Sales, Storytelling
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Grabbing Money or Building Value
Barnum’s American Museum entertained millions of young and old customers across America throughout the mid 1800’s with brand new attractions and freakish animals. P.T. Barnum, the outlandish owner, placed signs on specific doors that said, “This Way to the Egress”. … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Results, Sales, Storytelling, Success, Value (economics)
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Your Brand Said What?
During an overly animated marketing presentation with a sweat-dripping speaker, an interesting branding question surfaced: “When does your brand take a break?” The presenter stopped dead in his tracks. Took a deep breath and screamed, “NEVER”, before returning to attack … Continue reading
Posted in Business Development, Creating Culture
Tagged Branding, Business, Business Development, Growth, Marketing, New Clients, Niche, Results, Sales, Storytelling
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