Tag Archives: Results

Selective Selling Is Storytelling

Imagine a sales professional is granted one customer for the entire year. Who does she select? Is it the market leader? The prospect with the biggest budget? The deal where she has invested the most time and energy? No. No. … Continue reading

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Progressive Selling is Storytelling

Sales professionals love commissions! Moreso, they love long-term deals that continue to deliver commissions. If business-to-business sales reflected the movie business, sales professionals would only want to produce sequels. Consequently, success requires storytelling talent that have prospects anticipating the next … Continue reading

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Effective Selling is Storytelling

Once upon a time a great ad in the Sunday newspaper and a superior location on Main Street was the secret to a successful business. Welcome to the future! Now, successful sales growth requires connecting with your audience, identifying key … Continue reading

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You Got Any Partners?

A popular undergraduate introduced his latest girlfriend to his best friend. After the girlfriend exchanged pleasantries and passed the best friend’s eye test, he smiled broadly at the young lady and enthusiastically asked, “You got any partners!!?” The eager buddy … Continue reading

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Pass the Turkey

Holidays are opportunities for incredible memories and superior storytelling. Anyone can reminisce about slipping Aunt Edna’s toxic dressing to the dog. But, what stories do high achievers tell resulting from the holidays? Who makes progress while everyone else literally fills … Continue reading

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Selling When You Don’t Wanna

5, 4, 3, 2, 1 – Let’s go!! The countdown method is a proven tool to get tasks done. Who is sick and tired of pathetically avoiding exercise? So, when the alarm sounds, do the countdown, shout “Let’s go!”, jump … Continue reading

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3 Reasons My Business Needs a Super-Villain

Business heroes have become larger than life. Entrepreneurs are either bragging about their latest victory, or someone else is doing it for them. Storytelling has become increasingly important for business success. Branding over-sized personalities is equally impactful as marketing their … Continue reading

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