Tag Archives: Results
Personal Branding – Know Who You Are!
“I need to see Mr. Big! He is NOT expecting me!”, the loud visitor announced to an appalled administrative assistant. A well-polished gentleman had just exited a downtown high-rise’s elevator and glided toward the reception area. His untucked fitted shirt … Continue reading
Second Mover Advantage
The first rat gets the trap. The second rat gets the cheese. While entrepreneurs love touting their success when deploying first mover advantages, they typically overlook the established foundation that permitted early success. Before establishing a business relationship, responsible parties … Continue reading
Grinding Again, or Still?
Back to the Grind delivers out-of-the-box inspiration and great coffee in Riverside, CA. Creative people visit because the atmosphere facilitates great storytelling. Likewise, the bistro projects a brand that encourages eclectic coffee drinkers to congregate and nurture new ideas. With … Continue reading
Plant A Strong Brand
One planted acorn grows into an enormous oak tree, in the same way a clever campaign can grow into a business empire! Just think, Netflix started out as a lazy alternative to standing in line at Blockbuster. No late fees … Continue reading
Profit or Non-Profit – Just Satisfy The Customer
Too many entrepreneurs with a social conscience truly believe that they want to launch a non-profit organization to enhance their business. Aligning with a nonprofit organization potentially enhances the business’ branding because of the good feelings attached to their perceived … Continue reading
Targeting High Performance Biz Results
Sitting in a swanky hotel lobby, a marketing consultant waits for a sales professional to arrive for their meeting. The two professionals are actually old friends who have been looking forward to reconnecting. They typically start by arguing whether the … Continue reading
The Grind Goes On And On
Business professionals love winning the big deal! It reinforces their individual branding as superior performers. Such exploits fuel the storytelling that drives their growing reputations and results in even more successful business. Revenue growth confirms individual progress toward a future … Continue reading
