Tag Archives: Results

Storytelling Produces More Than A Happy Ending

Once upon a time, I win! That is the whole story. This short story completely summarizes the emotion, tension and finality of an epic adventure. From a business perspective, a great story incorporates a foundation for intelligent planning, strategic processes … Continue reading

Posted in Business Coaching, Business Development, Client Relationships, Content Creation, Creating Culture | Tagged , , , , , , , , , , , | Leave a comment

Find The YES In The Room

Ultimately, finding the “Yes” in the room focuses on establishing common ground. The sooner that the seller can identify the most valued benefits for the buyer, the quicker the buyer can establish closing. Time is a crucial factor in any transaction. The quickest, best offer does not necessarily win the deal. Yet, locating the “Yes” from both sides of the transaction communicates knowledge and value so that the transaction can conclude. Continue reading

Posted in Business Development, Creating Culture, Client Relationships, Business Coaching | Tagged , , , , , , , , , | Leave a comment

The True You Comes Through

Realize even in connecting with organizations where models and quantitative analysis drive decisions, people who are led by their emotions and biases are building these models. The human condition is inescapable in commerce. Consequently, the individual contacts and their personalities never stray too far. Continue reading

Posted in Business Development, Client Relationships, Presentation Skills | Tagged , , , , , , , , , , , | Leave a comment

Selling Services – What Do Customers Get Again?

Sales professionals for services have to offer efficiency, good feelings, and so much more! Yet, referrals and relationships create incredible, repeatable results! Continue reading

Posted in Business Coaching, Business Development, Client Relationships | Tagged , , , , , , , , | Leave a comment

Personal Branding – Know Who You Are!

“I need to see Mr. Big! He is NOT expecting me!”, the loud visitor announced to an appalled administrative assistant. A well-polished gentleman had just exited a downtown high-rise’s elevator and glided toward the reception area. His untucked fitted shirt … Continue reading

Posted in Business Development, Client Relationships, Leadership Development | Tagged , , , , , , , , , , , | 3 Comments

Second Mover Advantage

The first rat gets the trap. The second rat gets the cheese. While entrepreneurs love touting their success when deploying first mover advantages, they typically overlook the established foundation that permitted early success. Before establishing a business relationship, responsible parties … Continue reading

Posted in Business Coaching, Business Development, Client Relationships | Tagged , , , , , , , , , , | 1 Comment

Grinding Again, or Still?

Back to the Grind delivers out-of-the-box inspiration and great coffee in Riverside, CA. Creative people visit because the atmosphere facilitates great storytelling. Likewise, the bistro projects a brand that encourages eclectic coffee drinkers to congregate and nurture new ideas. With … Continue reading

Posted in Business Development, Creating Culture | Tagged , , , , , , , , , , | Leave a comment

Plant A Strong Brand

One planted acorn grows into an enormous oak tree, in the same way a clever campaign can grow into a business empire! Just think, Netflix started out as a lazy alternative to standing in line at Blockbuster. No late fees … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , , , | Leave a comment

Profit or Non-Profit – Just Satisfy The Customer

Too many entrepreneurs with a social conscience truly believe that they want to launch a non-profit organization to enhance their business. Aligning with a nonprofit organization potentially enhances the business’ branding because of the good feelings attached to their perceived … Continue reading

Posted in Business Coaching, Business Development, Client Relationships | Tagged , , , , , , , , , , | Leave a comment

Targeting High Performance Biz Results

Sitting in a swanky hotel lobby, a marketing consultant waits for a sales professional to arrive for their meeting. The two professionals are actually old friends who have been looking forward to reconnecting. They typically start by arguing whether the … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , , , | Leave a comment