Monthly Archives: July 2018

How Your Story Becomes Your Brand

A promising young business launches, ready to revolutionize its space! Rushing to get to market, it experienced an epic fail at firmly establishing its branding. Recognizing the priority of generating awareness, finding customers, establishing new operations, and paying bills, the … Continue reading

Posted in Business Coaching, Business Development, Creating Culture | Tagged , , , , , , , , , | Leave a comment

You Had One Job! – Niche Development

A newborn baby enters the world, gets smacked on the bottom because it needs to start breathing immediately. New business ventures launch in an identical fashion. The newly birthed enterprise immediately demands revenue which only results from aggressive sales activity. … Continue reading

Posted in Business Development, Creating Culture | Tagged , , , , , , , , , | Leave a comment