Monthly Archives: July 2017

The Power Of Story

Posted on July 31, 2017 by Hunter & Beyond, LLC

The classic story of the business teetering on closing its doors until it is miraculously saved by a last minute sale is heartwarming but misleading. The eleventh hour invoice did not save it. The momentum created by the sale made … Continue reading →

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Watch Your Metrics

Posted on July 25, 2017 by Hunter & Beyond, LLC

The commercial with the fast-talking sales guy and lots of shiny objects screams, “We lose money on every sale! We make it up in volume!” Some folks justify the craziness by suggesting that they are aggressively selling loss leaders. The … Continue reading →

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Truth In Selling: It’s Much More Fun

Posted on July 3, 2017 by Hunter & Beyond, LLC

In the movie, “Hook”, Dustin Hoffman, playing Captain Hook, deliciously delivers a line to young Jack who accused the Captain of being a liar. Hook’s classic response: “Lie? But why, when the truth is so much more fun?”. Obviously, Captain … Continue reading →

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