Monthly Archives: March 2017

The Re-Purpose of Marketing

Posted on March 27, 2017 by Hunter & Beyond, LLC

A prominent business speaker launched a conference with a gut-bursting “true story” in his opening remarks. After the speech a colleague approached him and quietly told him, “That was an incredible opening story, but I have heard it elsewhere, before. … Continue reading →

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Personal Branding – Who’s With Me?

Posted on March 15, 2017 by Hunter & Beyond, LLC

“I can’t hear your words, because your actions are too loud!” A very pretty classmate in business school said this to me while complaining about her boyfriend. Considering that I was not involved with her, I was confused why she … Continue reading →

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Marketing for Fun And NonProfit

Posted on March 6, 2017 by Hunter & Beyond, LLC

Effective marketing always points toward telling a better story leading to more sales. To be sure, great storytelling and increased sales are part of marketing success. Additionally, awareness benefits an organization in several ways. Furthermore, marketing initiatives that successfully communicate … Continue reading →

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Service-Based Marketing

Posted on March 3, 2017 by Hunter & Beyond, LLC

Marketing works only when business strategy and execution work together. Ideas are great. Performance is better. And, performance is the manifestation of superior service. Nevertheless, consider that marketing is essentially communication with a business purpose. Communication requires a speaker, a … Continue reading →

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