Tag Archives: Marketing

Business Planning, Then Pivot

A good plan is a good start. However, it does not put points on th board. In the case where the enterprise start to score, there is not enough, fast enough! Continue reading

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Retail Stories Drive Dollars & Senses

Retail decisions remain emotional despite the fact that more information is available for purchasing decisions. Buy with emotion, justify with logic. Continue reading

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Growth And The New Factor

A long time small business owner once again closes her office door at exactly 8:30 AM. She accesses today’s prospects call list. She recites her daily mantra, “These bills ain’t gonna pay themselves.” Then she starts pushing buttons on her … Continue reading

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Networking Growth In A New Virtual World

With a nod to Mark Twain, “The reports of my death are greatly exaggerated.” Likewise, the laws of interpersonal networking have not been repealed! Evidently, the fundamentals to interact with other human beings remain intact. Yes, social norms evolve and … Continue reading

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Maximum Reach, Coordinated Content

Max Reach sounds like an action hero! Actually, from a thought leadership and content creation perspective, maximizing an influencer’s reach should perform exactly like an action hero! Influencers should be strong, clever, and trustworthy. To share a secret: “Content does … Continue reading

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Power Partners, Profiles And People

Super-successful business professionals continuously brag about their networks. “It’s not what you know, it’s who you know” is an oldie but goodie among business people. However, in the trenches of commerce, it is actually less who you know, but who knows you! Regardless … Continue reading

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My Story Speaks For Me

Branding and Client Relationships intersect to maximize new opportunities when the seller connects with the buyer at a personal level. Continue reading

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No Coffee Networking

Networking in the New Normal no longer requires a cup of coffee. Some old school, 20th Century business professionals may still drink coffee during Zoom meetings. Even if they prominently display their favorite coffee mug which has guaranteed icebreaking small … Continue reading

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Distant Business Engagement

Distant Business Engagement explains how engagement drives relationships regardless of location, which drives results! Continue reading

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Slaughterhouse Marketing

A slaughterhouse derives value from every piece of meat captured in its facility. Effective business leaders need to follow that model! Continue reading

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