Category Archives: Business Coaching

Slaughterhouse Marketing

A slaughterhouse derives value from every piece of meat captured in its facility. Effective business leaders need to follow that model! Continue reading

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Profits In Panels

  Who has close, revenue-generating, business contacts that they have only seen from the waist up? A generation ago, relationships developed over the phone; not just business contacts or referral partners, but genuine relationships. The magic is the human connection! … Continue reading

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Non Verbal Networking

Confidence communicates competence. Forget about weak handshakes, a weak personality kills business possibilities before an individual approaches! Just like wild animals smelling fear in its prey, polished business professionals recognize weakness from a distance. However, power and prominence communicate extremely … Continue reading

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Story-Listening To Sell More

A win-at-all-costs Operations Director summons her business manager into her office. She pointedly explains, “I have just negotiated a budget exception from the vice-president to upgrade our key production equipment. I need you to negotiate the most effective technology solution … Continue reading

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Second Mover Advantage

The first rat gets the trap. The second rat gets the cheese. While entrepreneurs love touting their success when deploying first mover advantages, they typically overlook the established foundation that permitted early success. Before establishing a business relationship, responsible parties … Continue reading

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Sales Make The Mundane Magical

The magic behind business success is hard work and excitement. Listen to great business professionals long enough and you will hear grand visions, boundless enthusiasm, and mesmerizing storytelling. Storytelling is the hallmark of business success whether the information is presented … Continue reading

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Profit or Non-Profit – Just Satisfy The Customer

Too many entrepreneurs with a social conscience truly believe that they want to launch a non-profit organization to enhance their business. Aligning with a nonprofit organization potentially enhances the business’ branding because of the good feelings attached to their perceived … Continue reading

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Storytelling to Sales

“Stop! Don’t Skip this Ad!” is the stereotypical pitch promoting online sales. The personality then flexes their storytelling muscles explaining how they skyrocketed from humble beginnings. Often, sales trainers teach, “People buy with emotion and justify with logic.” In both … Continue reading

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What Brand Stands Alone?

Why do jingles stay in customers’ heads for years? How do families ignore price or quality because of branding? So many questions, so many dollars relying on these answers. Brand loyalty can easily morph into cultural tradition. In some parts … Continue reading

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This Network Is Hard Work

Everyone notices the great schmoozers in the middle of a crowd roaring with laughter. Bystanders are quick to praise their networking skills. Their storytelling holds audiences hostage. They always have the right punch line at the right time. They are … Continue reading

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