Category Archives: Business Coaching

Storytelling or Story Selling?

Consequently, sales champions listen with their ears and their hearts. Make the story about the buyer. Feed the buyers inner priority! To be a true sales champion, the next step is to guarantee that the buyer’s boss has his primary needs met, too. Continue reading

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Bigger Profits By Storytelling

But before the story works its magic, the sales professional must connect with prospects, target markets, referral partners, and buyers so that all characters emotionally experience the same happily ever after that the sales professional projects. Continue reading

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Discipline, Success And The Grind

Processes matter. Successfully identifying what will go wrong in the future enhances solutions that are effectively sold today! Continue reading

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Grinding For New Revenue

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Remember, the customer may not always be right. However, their perspective will prevail! Create a dialogue that gives the buyer as many opportunities to prevail as they reasonably can, until achieving, “Yes, I’ll buy it!”. Undisciplined sales reps often win the argument and lose the deal! Continue reading

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Conversations Start Commerce

“Have I got a deal for you!!” This fast-talking salesman reflects a comical stereotype that suggests that business deals include sales professionals talking an unsuspecting customer into buying what they really do not need. Like many stereotypes, a piece of … Continue reading

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Storytelling Produces More Than A Happy Ending

Once upon a time, I win! That is the whole story. This short story completely summarizes the emotion, tension and finality of an epic adventure. From a business perspective, a great story incorporates a foundation for intelligent planning, strategic processes … Continue reading

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Find The YES In The Room

Ultimately, finding the “Yes” in the room focuses on establishing common ground. The sooner that the seller can identify the most valued benefits for the buyer, the quicker the buyer can establish closing. Time is a crucial factor in any transaction. The quickest, best offer does not necessarily win the deal. Yet, locating the “Yes” from both sides of the transaction communicates knowledge and value so that the transaction can conclude. Continue reading

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Selling Services – What Do Customers Get Again?

Sales professionals for services have to offer efficiency, good feelings, and so much more! Yet, referrals and relationships create incredible, repeatable results! Continue reading

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Growth Now! Then Connect!

This is a big deal! You have completed the preparation. You have gone through the checklist. You have adrenaline rushing through your body. You realize that you are about to jump out of the plane. After every bit of planning … Continue reading

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Retail Stories Drive Dollars & Senses

Retail decisions remain emotional despite the fact that more information is available for purchasing decisions. Buy with emotion, justify with logic. Continue reading

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