Tag Archives: Entrepreneurship

The Grind Goes On And On

Business professionals love winning the big deal! It reinforces their individual branding as superior performers. Such exploits fuel the storytelling that drives their growing reputations and results in even more successful business. Revenue growth confirms individual progress toward a future … Continue reading

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What Brand Stands Alone?

Why do jingles stay in customers’ heads for years? How do families ignore price or quality because of branding? So many questions, so many dollars relying on these answers. Brand loyalty can easily morph into cultural tradition. In some parts … Continue reading

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This Network Is Hard Work

Everyone notices the great schmoozers in the middle of a crowd roaring with laughter. Bystanders are quick to praise their networking skills. Their storytelling holds audiences hostage. They always have the right punch line at the right time. They are … Continue reading

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How Your Story Becomes Your Brand

A promising young business launches, ready to revolutionize its space! Rushing to get to market, it experienced an epic fail at firmly establishing its branding. Recognizing the priority of generating awareness, finding customers, establishing new operations, and paying bills, the … Continue reading

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You Had One Job! – Niche Development

A newborn baby enters the world, gets smacked on the bottom because it needs to start breathing immediately. New business ventures launch in an identical fashion. The newly birthed enterprise immediately demands revenue which only results from aggressive sales activity. … Continue reading

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Marketing is Strategic, Selling is Tactical

When business leaders’ conversations turn to marketing, hands begin to wave, voices start to rise, glances reflect skyward as speakers desperately seek to communicate clarity and grasp understanding. Quantitative professionals will introduce algorithms and statistics trying to calculate causal relations … Continue reading

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Everybody Wants To Close But No One Wants to Prospect

Sales professionals love winning new clients, accolades, and rewards! Unfortunately, the adoration only appears after lots of faith, toil, and sacrifice. Legendary blues singer, Albert King, captured the sentiment when he sang, “Everybody Wants to Go to Heaven, But Nobody … Continue reading

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