Tag Archives: Entrepreneurship

How Your Story Becomes Your Brand

A promising young business launches, ready to revolutionize its space! Rushing to get to market, it experienced an epic fail at firmly establishing its branding. Recognizing the priority of generating awareness, finding customers, establishing new operations, and paying bills, the … Continue reading

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You Had One Job! – Niche Development

A newborn baby enters the world, gets smacked on the bottom because it needs to start breathing immediately. New business ventures launch in an identical fashion. The newly birthed enterprise immediately demands revenue which only results from aggressive sales activity. … Continue reading

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Marketing is Strategic, Selling is Tactical

When business leaders’ conversations turn to marketing, hands begin to wave, voices start to rise, glances reflect skyward as speakers desperately seek to communicate clarity and grasp understanding. Quantitative professionals will introduce algorithms and statistics trying to calculate causal relations … Continue reading

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Everybody Wants To Close But No One Wants to Prospect

Sales professionals love winning new clients, accolades, and rewards! Unfortunately, the adoration only appears after lots of faith, toil, and sacrifice. Legendary blues singer, Albert King, captured the sentiment when he sang, “Everybody Wants to Go to Heaven, But Nobody … Continue reading

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Effective Selling is Storytelling

Once upon a time a great ad in the Sunday newspaper and a superior location on Main Street was the secret to a successful business. Welcome to the future! Now, successful sales growth requires connecting with your audience, identifying key … Continue reading

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Selling When You Don’t Wanna

5, 4, 3, 2, 1 – Let’s go!! The countdown method is a proven tool to get tasks done. Who is sick and tired of pathetically avoiding exercise? So, when the alarm sounds, do the countdown, shout “Let’s go!”, jump … Continue reading

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3 Reasons My Business Needs a Super-Villain

Business heroes have become larger than life. Entrepreneurs are either bragging about their latest victory, or someone else is doing it for them. Storytelling has become increasingly important for business success. Branding over-sized personalities is equally impactful as marketing their … Continue reading

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