Monthly Archives: April 2017

Digital Marketing – For Entertainment Purposes Only

Major advertisers, like Budweiser, recently created commercials that resembled ongoing stories. The marketplace applauded! The major pivot featured Budweiser’s ability to take a complex story and transcend marketing channels with a consistent presentation. The commercial appeared on television, YouTube, Twitter, … Continue reading

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Why Story Kicks Social Media Butt!

Too many business professionals fixate on social media and its everchanging forms and channels for business growth. However, the successfully savvy marketer emphasizes stories more than ever! Of course, the ability to communicate with your audience with text, audio and … Continue reading

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Entrepreneurship: How Deep is Your Love

While attending an amazing entrepreneurship forum in Nashville, the evening entertainment took the stage during my learning and networking. They performed a cover of a classic tune, “How Deep Is Your Love”. In the spirit of creating value through connections … Continue reading

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