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Strategic Partners
Tag Archives: New Clients
Second Mover Advantage
The first rat gets the trap. The second rat gets the cheese. While entrepreneurs love touting their success when deploying first mover advantages, they typically overlook the established foundation that permitted early success. Before establishing a business relationship, responsible parties … Continue reading
Sales Make The Mundane Magical
The magic behind business success is hard work and excitement. Listen to great business professionals long enough and you will hear grand visions, boundless enthusiasm, and mesmerizing storytelling. Storytelling is the hallmark of business success whether the information is presented … Continue reading
Posted in Business Coaching, Business Development, Client Relationships
Tagged Branding, Business, Grind, Marketing, Networking, New Clients, Promotion, Sales, Storytelling, Training
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Self-Promotion or Referral Promotion
Businesses want attention. They want to be easy to find. Elaborate branding strategies generate marketplace awareness. Logos on skyscrapers, searchlights reflecting off clouds, key words to increase SEO, promotions featuring A-List celebrities are recognizable tactics that attract customers. When promotional … Continue reading
Storytelling to Sales
“Stop! Don’t Skip this Ad!” is the stereotypical pitch promoting online sales. The personality then flexes their storytelling muscles explaining how they skyrocketed from humble beginnings. Often, sales trainers teach, “People buy with emotion and justify with logic.” In both … Continue reading
The Grind Goes On And On
Business professionals love winning the big deal! It reinforces their individual branding as superior performers. Such exploits fuel the storytelling that drives their growing reputations and results in even more successful business. Revenue growth confirms individual progress toward a future … Continue reading
Followers, Customers, Value – What’s First?
In a world with hundreds of channels and thousands of websites, how does anyone ever decide on any single entertainment option? Marketers endure the same dilemma in establishing communication with their marketplace. Marketing campaigns have innumerable options to connect with … Continue reading
Posted in Business Development, Client Relationships
Tagged Branding, Business Development, Growth, Marketing, Networking, New Clients, Results, Sales, Storytelling
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What Brand Stands Alone?
Why do jingles stay in customers’ heads for years? How do families ignore price or quality because of branding? So many questions, so many dollars relying on these answers. Brand loyalty can easily morph into cultural tradition. In some parts … Continue reading
Posted in Business Coaching, Business Development
Tagged Branding, Business, Entrepreneurship, Growth, Marketing, Networking, New Clients, Niche, Results, Sales, Storytelling
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