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Tag Archives: New Clients
My Story Speaks For Me
Branding and Client Relationships intersect to maximize new opportunities when the seller connects with the buyer at a personal level. Continue reading
No Coffee Networking
Networking in the New Normal no longer requires a cup of coffee. Some old school, 20th Century business professionals may still drink coffee during Zoom meetings. Even if they prominently display their favorite coffee mug which has guaranteed icebreaking small … Continue reading
Posted in Business Development, Client Relationships, Creating Culture
Tagged Communication, Connection, Culture, Growth, Marketing, Networking, New Clients, New Normal, Relationships, Sales, Trust
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My Brand New Old Friend
Old friends are simultaneously common and unique. A buddy from the playground, relationships based on college mischief, young mothers crying together at the kindergarten bus on the first day of school all become old friends! Longevity ultimately strengthens these personal … Continue reading
Personal Branding – Know Who You Are!
“I need to see Mr. Big! He is NOT expecting me!”, the loud visitor announced to an appalled administrative assistant. A well-polished gentleman had just exited a downtown high-rise’s elevator and glided toward the reception area. His untucked fitted shirt … Continue reading
Story-Listening To Sell More
A win-at-all-costs Operations Director summons her business manager into her office. She pointedly explains, “I have just negotiated a budget exception from the vice-president to upgrade our key production equipment. I need you to negotiate the most effective technology solution … Continue reading
Selling Experience, Buying Creativity
“Relationships drive business!”, according to the crusty sales veteran! The young sales leader rolls her eyes. The old fundamentals are true to the point that buyers acquire goods and services form sources that they like and trust. Nevertheless, in an … Continue reading
Second Mover Advantage
The first rat gets the trap. The second rat gets the cheese. While entrepreneurs love touting their success when deploying first mover advantages, they typically overlook the established foundation that permitted early success. Before establishing a business relationship, responsible parties … Continue reading
Sales Make The Mundane Magical
The magic behind business success is hard work and excitement. Listen to great business professionals long enough and you will hear grand visions, boundless enthusiasm, and mesmerizing storytelling. Storytelling is the hallmark of business success whether the information is presented … Continue reading
Posted in Business Coaching, Business Development, Client Relationships
Tagged Branding, Business, Grind, Marketing, Networking, New Clients, Promotion, Sales, Storytelling, Training
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Self-Promotion or Referral Promotion
Businesses want attention. They want to be easy to find. Elaborate branding strategies generate marketplace awareness. Logos on skyscrapers, searchlights reflecting off clouds, key words to increase SEO, promotions featuring A-List celebrities are recognizable tactics that attract customers. When promotional … Continue reading
Storytelling to Sales
“Stop! Don’t Skip this Ad!” is the stereotypical pitch promoting online sales. The personality then flexes their storytelling muscles explaining how they skyrocketed from humble beginnings. Often, sales trainers teach, “People buy with emotion and justify with logic.” In both … Continue reading
